China next on White's hit list; landmark deal with Sohu

Thomas Gerbasi, UFC - The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”
 

By Thomas Gerbasi

The UK. Ireland. Canada. Germany. Australia. Abu Dhabi. China?

Well, if UFC President Dana White has his way, China will be one of the future stops on the UFC’s ever expanding world tour, telling the media during the UFC 109 pre-fight press conference in Las Vegas that the Asian nation is “on our hit list right now.”

This statement came right after White proudly flexed for a reporter when asked his thoughts on the UFC being broadcast live into China for the first time this Saturday night.

“We like it,” he grinned before continuing. “We’re very happy. We just did this deal with Abu Dhabi (Flash Entertainment), and through that, we knew that these guys were going to be great strategic partners. China is on our hit list right now, especially now that we’ve got Sohu.”

UFC 109 will air live on China’s Sohu.com, which is the biggest website in the country, with over two billion registered worldwide users. Also the official web partner for the 2008 Beijing Olympics, and the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China, Sohu.com will bring the Octagon action to more people than ever before this weekend, opening up even more opportunities for the UFC’s international expansion, as well as in its target demographic.

“Basically, in China, the way that it works over there is that all the 18 to 34 males don’t watch (conventional) TV,” explained White. “They go to this website and that’s where they watch all their television.”

It’s the second major foray into China for the UFC, which debuted programming last summer to millions through Inner Mongolia Television (NMTV), a network available in 60 million households. But Saturday’s UFC 109 broadcast on Sohu.com will be the first ever live event aired there, and White can’t wait for the first bell to ring.

“We did a major deal with these guys, and we’re really pumped about it,” he said.

 

Médias

Récent
L'animatrice de "La minute UFC", Lisa Foiles, vous parle des récents ajouts à la carte de l'événement Fight Night Winnipeg.
2017-10-16
L'animatrice de "La minute UFC", Lisa Foiles, vous offre un aperçu de la carte de l'UFC 218 mettant à l'affiche Max Holloway vs Frankie Edgar le 2 décembre prochain à Détroit. Les billets sont en vente maintenant.
2017-10-16
"On the Fly" avec Darren Till alors q'il se prépare en vue du plus gros combat de sa vie contre Donald "Cowboy" Cerrone à l'événement Fight Night Gdansk le samedi 21 octobre sur Fight Network et UFC FIGHT PASS.
2017-10-16
Donald "Cowboy" Cerrone est en tête d'affiche de l'événement Fight Night Gdansk contre l'invaincu poids mi-moyen Darren Till. Vous pouvez regarder l'événement sur Figtt Network et UFC FIGHT PASS le samedi 21 octobre.
2013-10-13