THE ULTIMATE FIGHTING CHAMPIONSHIP® ANNOUNCES UFC 100

THE ULTIMATE FIGHTING CHAMPIONSHIP® ANNOUNCES UFC 100

Live from Mandalay Bay Events Center, Saturday July 11, 2009

Las Vegas, NV (USA) – For over 15 years, the Ultimate Fighting Championship® has been the gold standard for mixed martial arts (MMA), the leader in the world’s premier combat sport. So it is with great pride that the UFC® announces an event that will celebrate the past, the present, and the future of this organization. On Saturday, July 11th, Bud Light® will present UFC 100 live from the Mandalay Bay Events Center in Las Vegas, Nevada, and it will be a night no fight fan will ever forget.

Featuring the premier athletes in the sport of MMA today, the UFC 100 fight card will be stacked with fighters who have carried on the legacy established by the greats of the UFC such as Royce Gracie, Dan Severn, and Mark Coleman, while building a foundation for the future warriors of the Octagon™.

And though the past 15 years have seen mixed martial arts evolve from spectacle to sport, one constant remains: UFC is As Real As It Gets®.

On July 11th, UFC 100 kicks off MMA’s next era.

Official bouts, ticket information and more details on UFC 100 will be announced in the near future.

UFC 100 will be available live on pay-per-view on iN DEMAND, DIRECTV, DISH Network, TVN, BellTV, Shaw Communications and Viewer’s Choice Canada for a suggested retail price of $44.95 for standard definition or high-definition broadcasts (where available).

For more information, or current UFC fight news, visit UFC.com; UK.UFC.com; UFCESPANOL.com or GERMANY.UFC.com. All bouts live and subject to change.

About The Ultimate Fighting Championship®
The Ultimate Fighting Championship® is the world’s leading professional mixed martial arts organization and offers the premier series of MMA sports events. Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve live pay-per-view events annually that are distributed residentially through North American cable and satellite providers including iNDEMAND Networks, DIRECTV, DISH Network, TVN Entertainment, BellTV, SaskTel Max™, Shaw Pay-Per-View, Viewers Choice, and WOWOW in Japan, and via the Internet worldwide on Yahoo! Sports, and commercially through Joe Hand Promotions in the U.S. and Canadastar in Canada. In addition to its North American distribution, UFC programming is distributed in over 100 countries and territories throughout the world. For more information, or current UFC fight news, visit ufc.com or uk.ufc.com or ufcespanol.com.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa™, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, trademarks, trade dress or service marks owned exclusively by Zuffa, LLC in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC or other respective owners.