UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

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Hear from Tyron Woodley, Karolina Kowalkiewicz, Nikita Krylov and Jake Ellenberger in the UFC 201 post fight press conference highlights.
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During the UFC 201 event on July 30, 2016 at Philips Arena in Atlanta, Georgia. (Photos by Jeff Bottari/Zuffa LLC/Zuffa LLC via Getty Images)
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New UFC welterweight champion Tyron Woodley spoke with UFC correspondent Megan Olivi about his win at UFC 201 against Robbie Lawler.
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Tyron Woodley finishes Robbie Lawler by knockout in the first round to win the UFC welterweight title at UFC 201. Both men spoke about the fight with UFC commentator Joe Rogan inside the Octagon after the fight.
2016-07-30