UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Médias

Récent
Dominick Cruz earned himself his first UFC knockout victory against Takeya Mizugaki in Round 1 at UFC 178. Don't miss Cruz vs. Faber on June 4 at UFC 199 on Pay-Per-View.
2016-05-25
UFC correspondent Megan Olivi talks to Paige VanZant after Tuesday night's Dancing with the Stars Finale. VanZant finished second only to champion Nyle DiMarco.
2016-05-25
With some drama surrounding Team Claudia, is this the week Team Joanna can finally get its first win? UFC Minute host Lisa Foiles previews tonight's all-new episode of The Ultimate Fighter.
2016-05-25
UFC FIGHT PASS featured main eventer Aljamain Sterling has the tools to become a future champ. Hear from his team - including Ray Longo, former middleweight champ Chris Weidman, and Matt Serra - as they talk about the "Funkmaster."
2016-05-25