UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

Médias

Récent
Las Vegas’ two biggest names gear up for their monumental showdown. Conor McGregor continues to perfect his skills in the gym, as his coaches talk glove size and Game of Thrones. Floyd Mayweather and his team come out swinging at Topgolf.
2017-08-21
Watch the fighters of Week 7's Tuesday Night Contender Series face-off.
2017-08-21
Le légendaire groupe rock The Killers joue 'The Man' comme musique d'intro officielle Mayweather vs McGregor. Floyd “Money” Mayweather affrontera “The Notorious” Conor McGregor dans le cadre d'un événement sans précédent le samedi 26 août.
2017-08-20
Voyez le dernier combat de Conor McGregor avant de joindre les rangs de l'UFC au Cage Warriors 51 le 31 décembre 2012pour la ceinture des poids légers. Tout comme il l'a fait à l'UFC, il était devenu le premier double-champion de l'histoire Cage Warriors.
2017-08-19