UFC President Dana White Honored as Brand Builder of the Year

If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night's Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White's place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.
If July 11th's UFC 100 event isn’t proof enough of the innovative work spearheaded by UFC President Dana White that allowed a struggling brand to not only survive, but thrive, Wednesday night’s Promax / BDA Television Century Awards ceremony at the New York Hilton solidified White’s place among the elite in the sports and television worlds, as he was honored with the Brand Builder of the Year award.

“To be here is amazing,” said White. “I never thought I’d see this day, even though I always thought UFC would be a success. Spike TV is a completely perfect partnership for us, and I'm truly honored.”

Launched in May 2003, the Promax / BDA Television Century Awards were created as an annual award to honor television's elite for their contributions to building brands. White was honored along with Sam Howe, head of marketing for Time Warner, Jordan Hoffner, Director of Content Partnerships for Youtube, and Susan Kantor, SVP Marketing for Warner Brothers.

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Shortly after their big wins in Barueri, Renan Barao and Lyoto Machida take a few moments to talk about their performance.
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Former UFC bantamweight champion Renan Barao talks about his win over Mitch Gagnon at Fight Night Barueri and wanting another crack at champ T.J. Dillashaw in this octagon interview.
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Hear Lyoto Machida talk about his impressive victory over C.B. Dollaway at Fight Night Barueri inside the Octagon with Jon Anik. He also talks about what could be next for the former light heavyweight champion.
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UFC Fight Night Barueri Event inside the Ginasio Jose Correa on December 20, 2014 in Barueri, Brazil. (Photos by Josh Hedges/Zuffa LLC/Zuffa LLC via Getty Images)
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