World Wrestling Entertainment (WWE) and Ultimate Fighting Championship (UFC) events are without doubt the most popular combat-based content available today.
These enterprises are big business. WWE had revenues in excess of half a billion dollars in 2014 and while UFC parent Zuffa is rather more tight-lipped about its financial position, the company is believed to be worth several billion dollars.
Both companies’ revenues rely heavily on TV-focused content. In 2013, UFC-parent company Zuffa’s revenues were split roughly 58% for PPV events and ticket sales with the remaining 42% derived from TV, sponsorships and various distribution agreements.
