TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

Médias

Récent
UFC Minute host Lisa Foiles takes a look at the Johnson vs. Dodson match-up this Saturday at UFC 191.
2015-09-02
Demetrious Johnson and John Dodson look back on their original meeting, and predict why they will be victorious in the rematch this Saturday at UFC 191 on Pay-Per-View.
2015-09-01
Anthony 'Rumble' Johnson breaks down the moves that have made him famous, including his wicked Left High Kick. Look for all Johnson's moves this Saturday as he takes on Jimi Manuwa at UFC 191 in Las Vegas, NV.
2015-09-01
Frank Mir takes you inside what gets his blood pumping, and why he feels more at home in The Octagon than anywhere else. Watch Mir take on Andrei Arlovski in their much-anticipated match-up this Saturday at UFC 191.
2015-09-01