TapouT Announced as Official Lifestyle Apparel Partner

TAPOUT® ANNOUNCED AS OFFICIAL LIFESTYLE APPAREL PARTNER OF UFC®

TapouT to Have Presence at UFC Events Set to Air on Pay-Per-View, FX and FUEL TV
Las Vegas, Nevada –TapouT®, the premier MMA lifestyle brand and longtime supporter of the sport of mixed martial arts, has become an official lifestyle apparel partner of the Ultimate Fighting Championship®, the companies announced today.

The multi-year deal gives TapouT exposure at UFC® events broadcast on Pay-Per-View, FX and FUEL TV via canvas logos, bumpers and billboards. In addition, TapouT will present the “Submission of the Night” feature on UFC broadcasts, as well as take part in on-site activation at UFC events globally. The agreement also includes an extensive digital media plan, with TapouT gaining visibility across multiple social media platforms and at UFC.com. Furthermore, TapouT obtains the rights to use “Official lifestyle apparel of UFC” on hangtags, point-of-sale and advertising.

TapouT, which is owned by New York-based ABG TapouT, LLC a division of Authentic Brands Group LLC, has a long history of sponsoring UFC athletes in the Octagon®.

“TapouT has been a big supporter of the sport and its athletes for a long time,” said Bryan Johnston, CMO of UFC. “We’re excited to have them as our official lifestyle apparel partner as we get ready for some of the biggest years in UFC history.”

“It’s been a dream of ours ever since we watched the first UFC to be an official partner of the best MMA organization in the world,” said TapouT co-founder, Dan “Punkass” Caldwell.

“The UFC is a world class professional sports organization with an aggressive global growth strategy in line with ours,” said Nick Woodhouse, CMO of Authentic Brands Group. “This partnership with the UFC further reinforces TapouT’s commitment to supporting the sport, its athletes and beloved fans.”

dimanche, février 21
9PM/6PM
ETPT
Pittsburgh, PA

Médias

Récent
UFC Minute host Lisa Foiles has a few suggestions for those who are in need of a fight fix, asking UFC fighters Tyron Woodley, Lauren Murphy, Al Iaquinta and Sam Alvey for their thoughts as well.
2016-02-12
Tom Lawlor earned his first UFC knockout victory when he downed Jason MacDonald early in the first round in 2012. Now on a two-fight winning streak, Lawlor takes on ranked light heavyweight Corey Anderson at UFC 196 on March 5.
2016-02-11
The UFC may have Valentine's Day weekend off, but get ready for a jam-packed slate coming up over the next few weeks. It starts next week in Pittsburgh, with open workouts on Friday, the official weigh-in Sataurday and Cowboy vs. Cowboy on Sunday night!
2016-02-11
Sage Northcutt en a-t-il trop fait, trop tôt? Écoutez l'ancien karatéka Stephen Thompson parler de Northcutt et de son futur à l'UFC au cours de la semaine de l'événement à Las Vegas.
2016-02-10