UFC now available on Sohu.com

UFC® Events to Live Broadcast on China’s Leading Sports Media Portal Starting with UFC 109

Las Vegas, NV (USA) – Hundreds of millions of sports fans in China will now have the opportunity to see UFC superstars like Randy Couture, Georges St-Pierre and “Minotauro” Nogueira fight in the UFC® Octagon™.  The Ultimate Fighting Championship organization today announced it has inked a deal with one of the country’s largest web portals, Sohu.com to present UFC pay per view events online. Named the official web partner of the UFC in China, Sohu.com will live broadcast UFC events starting with UFC 109: RELENTLESS in February.

"China is one of the gateways to building UFC into the biggest sport in the world," said Dana White, UFC President.  "China is the cradle of martial arts, many of the styles that you see in the UFC were born in this country.  With Sohu.com as our web partner, we look forward to presenting world class fights and to bringing the great tradition of martial arts back to its homeland in China." 

Larry Jin, Director of Sports, Sohu.com said, “SOHU Kungfu channel is made to comprehensively report and follow-up the many Kungfu fighting related events both in China and overseas. We are looking forward to working with the UFC to create a stronger relationship and to seeing Chinese warriors in the Octagon.”

Sohu.com will present UFC 109: RELENTLESS Saturday, February 6 live from Mandalay Bay Events Center in Las Vegas, Nevada.  The event pits five-time UFC World Champion and UFC Hall of Famer Randy Couture vs. UFC Hall of Famer Mark Coleman in the main event. UFC 109 also features a card loaded with action packed match-ups such as Nate Marquardt vs. Chael Sonnen, Mike Swick vs. Paulo Thiago, Demian Maia vs. Dan Miller, Matt Serra vs. Frank Trigg, Mac Danzig vs. Justin Buchholz, Melvin Guillard vs. Ronys Torres, Phillipe Nover vs. Robert Emerson, Brian Stann vs. Phil Davis, Tim Hague vs. Chris Tuchscherer and Mostapha Al Turk vs. Rolles Gracie.

Sohu.com, Inc., (SOHU), is a leading online brand in China. Services provided by the company include news, search, e-mail, games and wireless messaging. Sohu.com was the official web partner for the 2008 Beijing Olympics, and is also the official partner of the NBA, ESPN, Adidas and Sports Illustrated in China.

UFC programming debuted in China last summer on Inner Mongolia Television (NMTV), a network broadcast station available in 60 million households, with the potential to reach 240 million viewers throughout all the provinces.

For more information, or current UFC fight news, visit UFC.com, UK.UFC.com, GERMANY.UFC.com, UFCJapan.jp or UFCEspanol.com.

Ultimate Fighting Championship® - www.ufc.com

Owned and operated by Zuffa, LLC, and headquartered in Las Vegas, Nev., UFC® produces over twelve UFC live pay-per-view events annually and 30 live arena events around the world.  UFC programming is distributed in the United States on Viacom, Inc.’s Spike TV and on Comcast, Inc.’s Versus network.  Globally, UFC programming is broadcast in over 130 countries, territories and jurisdictions, reaching 430 million homes worldwide, in 20 different languages.  Ancillary businesses now include UFC.com with over 5 million unique visitors per month, the best-selling UFC “Undisputed” videogame franchise distributed by THQ, UFC Gym™, UFC Fight Club affinity program, UFC Fan Expo™ festivals, branded apparel, trading cards, articulated action figures and other media including best-selling DVDs and a U.S. bimonthly magazine.

Ultimate Fighting Championship®, Ultimate Fighting®, UFC®, The Ultimate Fighter®, Submission®, As Real As It Gets®, Zuffa®, The Octagon™ and the eight-sided competition mat and cage design are registered trademarks, registered service marks, trademarks, trade dress and/or service marks owned exclusively by Zuffa, LLC and licensed to its affiliated entities and other licensees in the United States and other jurisdictions. All other marks referenced herein may be the property of Zuffa, LLC, its affiliates or other respective owners.